Longest standing
Set a Pride avatar every year since 2024.
Trend · avatars up by day
The shape of the season
How many tracked accounts had a Pride avatar up on each day — this June against the last two. The drop after June 30 is the story.
View as table
Watchlist · accounts with Pride history
Every participant, and where it stands today
Every account that has set a Pride avatar at least once since tracking began in 2024, held to one question: is the flag up, and how long did it stay up? The rest of the 970 tracked accounts have no Pride history and aren't listed — they're counted in the numbers above.
Reading the watchlist…
Changes · detected hourly
Latest changes
Every avatar change lands here within the hour: before, after, timestamp, direction. Full change log →
Record · 2024 — 2026
Three Junes on file
2024: 139 accounts set a Pride avatar. 2025: 81 — and 73 of those reverted before year's end. 2026 is being written now.
Boards · both ends of the data
Longest standing, fastest reversals
One board for the accounts that have flown the flag every year on file. One for the quickest up-and-down turnarounds. Both are just the data, sorted.
Fastest reversals
Shortest time from flag up to flag down, any year.
Method · what's counted, and what isn't
How the record is kept
What we track
The avatar, nothing else. Banners, posts, and rainbow logos elsewhere don't count. Avatars are captured hourly; a change to Pride imagery is classified automatically and reviewed by hand before it's logged. Every event keeps its timestamp and an archived image.
What it means
An avatar is a signal, not proof. Some brands do the work year-round without touching a logo; some change the logo and do nothing. And in some markets a flag is a genuine risk to local staff. The record tells you what happened and when — what it means is your call.
Why June
Pride is in June because of the Stonewall uprising of June 1969, and the first march a year later. The rainbow flag is Gilbert Baker's (1978); the Progress variant most brands use is Daniel Quasar's (2018). It belongs to the people who fought for it — which is exactly why a brand borrowing it for four weeks is worth writing down.
Where to put your money instead
A logo is free. If the data here moves you, these do year-round work: The Trevor Project, GLAAD, or a local LGBTQ+ organisation.